@conference {cLopez-Palmab, title = {Audience measurement using a top-view camera and oriented trajectories}, booktitle = {IEEE IECON 2019}, year = {2019}, month = {10/2019}, address = {Lisbon, Portugal}, abstract = {

One of the points of maximum interest in the valuation of the areas of commercial advertising is the probability with which that publicity will be seen. This paper presents a method based on top-view camera measurement, where the probability of viewing is estimated based on the trajectories and movements of the heads of the passerby individuals in the area of interest. Using a camera with a depth sensor, the heads of the people in the range of view can be detected and modeled. This allows to\  determine the orientation of the head which is used to estimate the direction of vision. A tracking by detection algorithm\  allows to compute the trajectory of each user. The attention at each advertising point is estimated based on the trajectories and head orientations of the individuals in the area of interest.

}, keywords = {attention time, depth sensor, top-view camera, tracking}, author = {Manuel L{\'o}pez-Palma and Morros, J.R. and Montserrat Corbal{\'a}n and Javier Gago} } @conference {cLopez-Palma, title = {Oriented trajectories as a method for audience measurement}, booktitle = {27th International Symposium on Industrial Electronics (ISIE)}, year = {2018}, month = {06/2018}, publisher = {IEEE}, organization = {IEEE}, address = {Cairns, Australia}, abstract = {

The quantification of the attention received by advertisements is of paramount importance to determine its effectiveness. In this work, a simple and effective objective method for the assessment of the attention given to advertisements is provided. The proposed method is based on computing the oriented trajectory of the different test persons along with their head pose. This way, it is possible to determine if a given person is looking towards the advertisement. While other similar methods use more complex setups, requiring a camera at each advertisement location, our method needs only a single (or a few) ceiling camera. Even though the apparent simplicity, the method can compute attention measures at each point of the scene.

}, author = {Manuel L{\'o}pez-Palma and Morros, J.R. and Javier Gago and Montserrat Corbal{\'a}n} } @conference {cLopez-Palmaa, title = {Who watches the watchers? Quality control of the human inspection in production lines using Visual Intensity of Attention}, booktitle = {SAAEI 2018}, year = {2018}, month = {07/2018}, address = {Barcelona}, abstract = {

On multiple occasions production lines require inspectors, human operators that visualize certain steps of the production and determine the quality of the resulting products. However, inspectors are subject to errors. We propose a method based on computer vision to decide if the inspector has used an adequate attention in the different points of inspection so that pieces that have not been verified can be marked for rejection or re-inspection. The method uses a top-view ceiling camera that computes the trajectories and areas of vision of the inspector, and determines which products have received the correct amount of attention. The resulting attention figure can be compared with the acceptance range in the inspection protocol to determine if the inspection is valid.

}, author = {Manuel L{\'o}pez-Palma and Morros, J.R. and Javier Gago and Montserrat Corbal{\'a}n} }