@conference {cLopez-Palmab,
	title = {Audience measurement using a top-view camera and oriented trajectories},
	booktitle = {IEEE IECON 2019},
	year = {2019},
	month = {10/2019},
	address = {Lisbon, Portugal},
	abstract = {<p>One of the points of maximum interest in the valuation of the areas of commercial advertising is the probability with which that publicity will be seen. This paper presents a method based on top-view camera measurement, where the probability of viewing is estimated based on the trajectories and movements of the heads of the passerby individuals in the area of interest. Using a camera with a depth sensor, the heads of the people in the range of view can be detected and modeled. This allows to\&nbsp; determine the orientation of the head which is used to estimate the direction of vision. A tracking by detection algorithm\&nbsp; allows to compute the trajectory of each user. The attention at each advertising point is estimated based on the trajectories and head orientations of the individuals in the area of interest.</p>},
	keywords = {attention time, depth sensor, top-view camera, tracking},
	author = {Manuel L{\'o}pez-Palma and Morros, J.R. and Montserrat Corbal{\'a}n and Javier Gago}
}
